Design February 2020
Material x 3
Synthetic Reality’s output increased in the first month of the new decade. Aiming to launch at least one design per month has seen three new designs launched on the Design by Humans platform. The target is to double the designs available on the platform in 2020 (40). Currently 23 differing designs are available for purchase.
Magellan was designed as a new logo for the Portuguese Space Agency as part of an open innovation engagement. Regretfully overlooked SR has repurposed it as the logo for a fictional space mission. The Magellan iconography includes a depiction of the constellation of Dorado (The Dolphin). The subdivision of the blue sky identifies the four cardinal directions necessary for terrestrial navigation.
Two versions of the Magellan mission T-shirt; a team badge version and then a full sized version above.
Diversity is another re-worked idea around the idea of diversity and celebration. An abstracted idea of arms raised in celebration it doubles as a bird like “flying free” symbol. This is available in a bright version or faded version.
Drift was inspired by the observation of ice floes in a river and the fragmentary but unified character of the image created an interesting but balanced dynamic.
Three versions are available, Blue, Red and White on a wide variety of T-Shirts and other tops. With an ambitious range of topics for 2020 Synthetic will be busy responding to the demand for new concepts.
Further details: https://www.designbyhumans.com/shop/Synthetic/