12 Publishers

Architecture, Art, Design, Photography, Music & Writing

Category: Graphics

Design February 2020

Material x 3

Synthetic Reality’s output increased in the first month of the new decade.  Aiming to launch at least one design per month has seen three new designs launched on the Design by Humans platform.   The target is to double the designs available on the platform in 2020 (40). Currently 23 differing designs are available for purchase.

syntheticshop_feb2020_sm

1 Magellan

Magellan was designed as a new logo for the Portuguese Space Agency as part of an open innovation engagement.  Regretfully overlooked SR has repurposed it as the logo for a fictional space mission.  The Magellan iconography includes a depiction of the constellation of Dorado (The Dolphin). The subdivision of the blue sky identifies the four cardinal directions necessary for terrestrial navigation.

 

Two versions of the Magellan mission T-shirt; a team badge version and then a full sized version above.

2 Diversity

Diversity is another re-worked idea around the idea of diversity and celebration.  An abstracted idea of arms raised in celebration it doubles as a bird like “flying free” symbol.  This is available in a bright version or faded version.

3 Drift

Drift was inspired by the observation of ice floes in a river and the fragmentary but unified character of the image created an interesting but balanced dynamic.

Drift_WhiteonBlue_T_sm

Drift White (on Blue)

Three versions are available, Blue, Red and White on a wide variety of T-Shirts and other tops.   With an ambitious range of topics for 2020 Synthetic will be busy responding to the demand for new concepts.

 

 

Further details: https://www.designbyhumans.com/shop/Synthetic/

Music October 2016

Oblique Projection: A new Logo and a new outlook; towards the future.

After a less than satisfactory experience with the original logotype that introduced Oblique Projection a new logo was commissioned from Synthetic Reality (designers).

opus_icon_2013

The original logotype linked the name with the concept did not seem to have that iconic character that could be distinguished from the background noise.  When the “Cycles” (OPus 2.0) album ( https://obliqueprojection.bandcamp.com/)was released earlier this year the logotype was suspended.

Cycles by Oblique Projection

Cycles by Oblique Projection

 

The designers believed that reducing the band name to an acronym logo would make it easier to identify and explain a little more about the band and its music.  Other bands are almost better known by their acronyms OMD, PIL, ELO, etc.  Oblique Projection reduces to OP which can be seen in the catalog numbers for each album (MEC OPus 1.0, Cycles OPus 2.0), also a play on the word opus.  “OP” could be seen as short for Optic related topics.

op-logosoundcloud_2016

 

So “the eyes have it”.  Synthetic Reality launched the new Oblique Projection logo on OP’s facebook page, ( https://www.facebook.com/ObliqueProjection/) with a roll out on other social and web sites in the coming weeks.  The eye logo unites the OP acronym to the idea of image and representation, a new view of the world and the music.

op_tshirt_cycles  op_tshirt_citylights

As part of the roll out is an investigation into merchandise and apparel (T-shirts) which were test launched on the Facebook page above; Cycles T-Shirt & City Lights T-Shirt. Black and White versions are also shown on their facebook page.

 

For a sample of Oblique Projection‘s output, check out their soundcloud page,including a new tester track “There”: