Design June 2014

by 12publishers


The opportunities that “made to demand” technologies offer multiply by the day.  The myriad of choices available to the market make it difficult to discern a trend or even a design orthodoxy.  In many ways this is the great advantage of the new industrial landscape.



Without the traditional infrastructure of client led inquiry or demand after years of working on the periphery with independent research projects Synthetic Reality is with various partners like FAB all things able to bring products to the market.   Of course this presumes the market really wants these things.



Perhaps the market does not know what it wants until it is produced, make it and they will buy to paraphrase that oft used quote from the Field of Dreams.  Reflecting on the work we have undertaken in the last 4 years dreams have come to the fore.  A type of surrealism or rather surrealist humor appears to find their way into the work.



Even here, the use of an industrialized motif as the framework to art or craft hints at the industrialized origins of most jewelry and echoes the earliest origins of jewelry; bead making, which gave rise to some of the first industrialized practices in the ancient world.  These and other bespoke industrialized products are available from FAB all things

Synthetic Reality’s range of products are;

Pylons Jewelry Tree:

Chain-mail Phone Case:

Baubles Ear Rings – Nylon :

Baubles Ear Rings – Steel

Botanic Wall Art: