Version

by 12publishers

Version_Name_Blurb_2012

12 Publishers has launched Version, a multidisciplinary booklet/zine available in digital format and as print on demand package. The mission is to present a range of enquiries across the fields of Architecture, Art, Design, Music, Photography and Writing. The original intention was to bring into the open material that has previously been seen by very few as a reflective process. The planned editions are open ended with no set date for completion. It is expected though that the material presented in the zine editions will be reassembled in different formats in the future. The zine could be considered a foundation for future publishing concepts.
Our first complete edition is Version 12.2.1 “the impossible memorial”, documenting the memorial to victims of abuse (ireland) by NJBA A+U. This is available to purchase from Blurb and to download as an e-book. Future plans include Version 12.1.1, “competing visions”, a range of competition entries by NJBA A+U, Version 12.3.1 “identity”, identity design from synthetic reality and Version 12.4.1 “water power”, sleeve notes for MEC the first experimental music album by Oblique Projection.
The Verison logo is based on the renaissance vescia symbol. The original reference is being used here for is gateway reference (to design based material in this case). A specific logotype has been created by synthetic reality for this purpose as well.
The 6 areas of enquiry are colour coded according to the colour wheel (in alphabetical order) and numbered accordingly from Architecture to Writing. The numerical system derives from this and is unlimited. The colour and number scheme is therefore;
Yellow 12.1 Architecture
Green 12.2 Art
Blue 12.3 Design
Purple 12.4 Music
Red 12.5 Photography
Orange 12.6 Writing
The chosen font is Trebuchet MS, a reasonable common typeface which falls between Arial and Helvetica in terms of recognition while having some traditional characteristics. The zine will have a common template for covers based on the colour logic above. The subject of the cover will be a suitably abstract image from the content. Only “Version” and the relevant number along with the logo will appear on the cover as the identifier.

Version_Logo_Blurb_2012

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